This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer which allow your website usage to be analyzed. The information generated by the cookie about your usage is usually transmitted to a Google server in the United States and stored there.
Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the website operator, Google will use this information to analyze your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address provided by your browser as part of Google Analytics will not be merged with other Google information.
You can prevent the storage of cookies by altering the settings of your browser software; however, please be aware that in this case you may not be able to use all features of this website. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available to install at the following: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be enabled that prevents the collection of your data on future visits to this website: Google Analytics deaktivieren
Contract data processing
We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic feature of Google Analytics
This website uses the “demographics feature” of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as outlined in the section “Objection to data collection”.
Google Analytics Remarketing
Our websites use the power of Google Analytics Remarketing with the cross-device capabilities of Google Ads (formerly AdWords) and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows you to link the advertising audiences created with Google Analytics Remarketing to the cross-device capabilities of Google Ads (formerly AdWords) and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one end device (e.g. cell phone) may also be displayed on another of your end devices (e.g. tablet or PC).
Once you have given your consent, Google will associate your web and app browsing history with your Google account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google account.
To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google account using the following link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google account is based solely on your consent, which you can confirm or withdraw on Google (Art. 6 Para. 1 lit. a GDPR. For data collection operations that are not merged into your Google account (for example, because you do not have a Google account or have objected to the merge), the collection of the data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest results from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.
Google Ads and Google conversion tracking
This website uses Google Ads (formerly AdWords). Google Ads is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is turned on. Cookies are small text files that the internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used for the personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and ourselves are able to recognize that the user clicked on the ad and was redirected to the page.
Each Google Ads customer receives a different cookie. Cookies cannot be tracked through Google Ads customers sites. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversions tracking tag page. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt out of this by easily disabling the Google Conversion Tracking cookie in your internet browser under Preferences. You will not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can set your browser so that you are informed about the enabling of cookies and allow cookies only in individual cases, or accept cookies in certain cases, or generally exclude and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.