This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer which allow your website usage to be analyzed. The information generated by the cookie about your usage is usually transmitted to a Google server in the United States and stored there. Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the website operator, Google will use this information to analyze your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address provided by your browser as part of Google Analytics will not be merged with other Google information.
You can prevent the storage of cookies by altering the settings of your browser software; however, please be aware that in this case you may not be able to use all features of this website. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available to install at the following: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
Contract data processing
We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic feature of Google Analytics
This website uses the “demographics feature” of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as outlined in the section “Objection to data collection”.
Google Analytics Remarketing
Google Tag Manager
This website uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager.
Google Ads and Google conversion tracking